	What We Can Learn From The "Dumbest" Generation If you listen to the older generations of this nation, you might believe that the Net Generation–those aged 13-30–are the "dumbest" generation to exist thus far. Yet, according to research conducted by Don Tapscott, those connected and tech savvy youth are the smartest generation to date, challenging all conventions of how "work" gets done in modern society. They also represent huge opportunities for innovation across the board. Adriano Galvao shares his reflections of Tapscott's work, as it was presented at the World Future's Society (WFS) conference in July. He also makes some parallels to the presentation he gave at WFS on the foresight planning and strategy work that he's doing in Brazil with the Center for Strategic Studies and Management in Science, Technology and Innovation (CGEE).

Innovate	Change	Learn
R&D 2.0: Fewer Engineers, More Ethnographers According to Navi Radjou of Harvard, Multinational Corporations must integrate the expertise of ethnographers, anthropologists, and development economists into their R&D functions to effectively identify and address the needs of customers in emerging markets. The New, Faster Face of Innovation Digital technologies are making innovation and experimentation something that can be done in days versus months, at a fraction of the cost.	Ads Follow Web Users, and Get More Personal Marketers have started mining the mountain of offline information and connecting it to consumers’ browsers. In a Digital Future, Textbooks Are History In Arizona, teachers are being encouraged to create lessons that incorporate materials they find online.	Mining the Web for Feelings, Not Facts The universe of reviews, ratings and recommendations online open a tantalizing window on the collective consciousness. The "How To" Influence Worksheet Need to influence some decision makers on what directions should be pursued by your organization? Check out Jess McMullin's recent "Influence Worksheet." It's still in prototype mode, but will still prove useful in helping you to formulate your strategy.

Sylver Consulting is an international research and innovation firm. Our results extend beyond traditional market research in that the process we employ, Design Ethnography, seeks to not only offer a picture of who customers are, but to define intersections between their needs and your business' priorities and capabilities. For more information about our company, please call or write us. We'd love to hear from you! 1-312-239-0346 • info@sylverconsulting.com

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