	Using Ethnographic Research To Learn About Life At the BoP Sylver Consulting is collaborating with Emerging Futures Lab on a grant project funded by iBoP Asia. The focus of the grant is to create a new payment strategy for purchasing a shared resource within a Bottom of the Pyramid (BoP), low-income community. Ongoing project activity is being shared here. See Sylver's most recent post on the project's methodology here.

Innovate	Change	Learn
Breakthrough Ideas for 2009 Wondering what comes next? Check out Harvard Business Review's perspective on what should be top-of-mind for your business in 2009. How to Cut Out Unnecessary Innovation During a recession, companies must prioritize investments on new products and services. Here are a few how-to tips, including what to avoid.	Sensors Help Keep the Elderly at Home Think Innovation in health care is needed? We do. Technologies like eNeighbor offer the promise of improved care at a lower a cost. Industry Makes Pitch That Smartphones Belong in Classroom Recent efforts by Smartphone manufacturers to enter the classroom could radically change the face of education, clearing a path for new kinds of development.	The 6 Laws of Customer Experience A set of fundamental truths about how customer experience operates, offered free in book form on Bruce Temkin's blog. Five Tips for Better Online Surveys Five things to keep in mind as you reach out to solicit consumer feedback through online surveys.

Sylver Consulting is an international research and innovation firm. Our results extend beyond traditional market research in that the process we employ, Design Ethnography, seeks to not only offer a picture of who customers are, but to define intersections between their needs and your business' priorities and capabilities. We have offices in the USA and in Brazil. For more information about our company, please call or write us. We'd love to hear from you! 1-312-239-0346 • info@sylverconsulting.com

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