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	Adriano Galvao and Claudio Chauke will speak at the WorldFuture 2010 Conference in Boston, MA, July 9 Adriano Galvao, VP at Sylver Consulting and Claudio Chauke, senior adviser at the Center for Strategic Studies and Management (CGEE) in Brazil, will present a scenario-based approach developed to identify technological opportunities in the future and guide decision making. The approach was tested with 25 experts from the automotive sector who generated scenarios 15 and 25 years out. The WorldFuture 2010 Conference is organized by the World Future Society, a nonprofit, nonpartisan scientific and educational association interested in how social and technological developments are shaping the future. The conference will be held July 8–10, 2010, in Boston, Massachusetts. Click here to find more information about Adriano's participation and the conference. And if you'd like to read the paper on which this presentation is based, please ask us for it at info@sylverconsulting.com.

Strategy	Trends	Research
The Role of Design in Business There are four basic areas in which design has an important role to play in value creation, says Ravi Sawhney and Deepa Prahala from Bloomberg BusinessWeek. How to Write a Mission Statement that Doesn’t Suck Dan Heath at Fast Company shows with text and video how and why bad mission statements exist. He also shares a few tips on how to avoid common pitfalls.	Five E-Commerce Trends to Watch Researchers from the University of Michigan discover that customers are more satisfied from e-commerce providers than their off line retail counterparts. A Foundation for ROI and Recovery Hospitality Trends shows how communication, Internet and creativity, when used appropriately together, have competitively positioned under performing hospitality destinations.	Families’ Every Fuss, Archived and Analyzed Researchers at the University of California, Los Angeles recorded a week in the lives of 32 dual-earner, multiple-child, middle-class American households. This $9M project reveals their lives as actually lived. 72% of Online Hispanics Visit Product Rating Sites AOL shares the results of a commissioned study on Hispanic cyber behavior. Results are intriguing, challenging conventional viewpoints.

Sylver Consulting is an international innovation research and strategy firm. We help companies better understand who their customers are. We then leverage this newfound knowledge to help them to define new growth opportunities for their organization. For more information about our company, please call or write us. We'd love to hear from you! 1-312-239-0346 • info@sylverconsulting.com Photo credit: Ben McLeod

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