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Brianna teaches a course on Cross Cultural Research at the Institute of Design, IIT
On March 16, 2010, Brianna will kick off a class at the Institute of Design (ID), IIT called “Cross Cultural Research.” It’s a 7-week class, in which her students in Chicago will be collaborating virtually with a team of students at ESPM in São Paulo, Brazil.
The topic of discovery will be home security. Students will be broken into teams, each tasked with defining for the “company” that they are working the cultural differences, barriers, etc. that they must be cognizant of when selling their services and products in the foreign market of Brazil or the US. For more info on the class and the final project, please click here. Brianna and Ellen Kiss, the professor from ESPM, are actively seeking articles on international research to provide as the reading list for the course. If you know of some excellent articles in this realm, please pass them along. You can reach Brianna directly at brianna@sylverconsulting.com. |
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Sylver Consulting is an international research and innovation firm. Our results extend beyond traditional market research in that the process we employ, Design Ethnography, seeks to not only offer a picture of who customers are, but to define intersections between their needs and your business' priorities and capabilities.
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Photo credit: UBC Library Graphics
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