	Stretching Dollars Available For Market Research Brianna Sylver published a new article at Core 77 last month entitled,"Spend It Wisely: A Market Research Primer for Designers." In it, she acknowledges that market research is expensive--not only for the time and money required to execute it, but also for the opportunity cost it represents to the organization sponsoring it. She offers guidance on how to be deliberate in choosing both the projects you pursue and the methods you leverage to solicit customer insight. Read full article here. Photo credit: Nicolas Vallejos Photography

Innovate	Change	Learn
Think Twice About Being First to Market New research offers fresh insight on when to launch a product or service and shows that being first to market isn't always a competitive advantage. Is your Company Brave Enough to Survive In challenging economic times, companies need to resist the urge to tighten the reigns and get back to basics. Instead they need to open up, explore new sources of potential revenue and experiment with bottom up processes for discovering new ideas and innovations.	Forget Phones: Wearable Gizmos Are Coming Within three to four years, says the Symbian Foundation's Lee Williams, communication devices will fit in your glasses or your ear. Texting May Be Taking a Toll Texting amongst teenagers is beginning to worry physicians and psychologists "who say it is leading to anxiety, distraction in school, falling grades, repetitive stress injury and sleep deprivation."	Real or Imaginary: The Effectiveness of Using Personas in Product Design Research shows that personas are effective when used in the research and conceptualization stages of the design process, especially when presented with photographs and visual storyboards. In Advertising, Consistency Pays Off Perception is everything. Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand.

Sylver Consulting is an international research and innovation firm. Our results extend beyond traditional market research in that the process we employ, Design Ethnography, seeks to not only offer a picture of who customers are, but to define intersections between their needs and your business' priorities and capabilities. For more information about our company, please call or write us. We'd love to hear from you! 1-312-239-0346 • info@sylverconsulting.com

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