	Sylver’s Website Got a Facelift! The website of Sylver Consulting got a facelift and we’re excited to share it with you all! Featured is new content that’s more descriptive of our process and various research and strategy services. It also has new and unique imagery that shows what we do and how we do it. Check it out and give us your feedback: http://www.sylverconsulting.com We’ve also blogged about the mistakes we made in our previous website and things that you should avoid in your own and our team shared some commentary expressing why they are personally thrilled with the project’s results.

Strategy	Trends	Research
How to Market to Hispanics This article discusses how breaking free from stereotypes and typecasts to market to this specific niche may be just the way to gain their loyalty. Tips for Increasing Sales in International Markets Exports are a virtually untapped market in the United States. Explore this article for ways to expand business in the global arena.	Putting Customers in Charge of Design Another example of how co-creation is helping a company that makes dress shirts bridge the gap between consumer and manufacturer. 5 Reasons Your Marketing Plan Will Include Location in 2011 Five reasons why ignoring Social Location Sharing, in the form of Foursquare, Gowalla, and MyTown, is bad for business.	The Perils of Market Research Market research can be a powerful weapon in strategic planning, but it also has guardrails. Here are five essentials to consider when investing in research. Don't Make These Mistakes with Your Online Brand Community Harvard Business Review shares six mistakes to avoid if you want to make the most of your online community.

Sylver Consulting is an international innovation research and strategy firm. We help companies better understand who their customers are. We then leverage this newfound knowledge to help them define new growth opportunities for their organization. For more information about our company, please call or write us. We'd love to hear from you! 1-312-239-0346 • info@sylverconsulting.com Photo credit: Kandyjaxx

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Sylver Consulting
2650 W. Belden Ave., Suite #306
Chicago, IL 60647

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