Ten Ways to Measure Design's Success
We use too much guesswork to evaluate the success of design. Here's a framework by which design value and performance can be measured.

The Next Evolution in Economics: Rethinking Growth
Stan Stalnaker at Harvard Business Review challenges the linear, transaction-based approach to growth that most businesses have adopted. He suggests that the only way to survive in today's economy is by embracing a more circular approach, in which shared resources can better benefit all in a way that adds depth (and value) to this future economy.

Guess Which Economy Doubled in Size Last Year
What's your guess? China, Korea, India? Guess again...it's the virtual world of Second Life. Users have spent over $1B in virtual goods over the year, up from $360M the previous year. Should you be exploring this world for research and marketing purposes? Many companies are.

In Market Research, Use Numbers With Caution
Harvard Business reminds us that both qualitative and quantitative research have their place in helping companies define their next move. They also stress how dangerous it is to assume that there is a single "best" research technique.

Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research
Over the last decade, the field of Neuromarketing has emerged. Today more companies are investing in the technology to conduct these "brain" studies, inclusive of Microsoft, Frito-Lay,  and The Weather Channel. Check out what they're doing.