	Exploring Design Ethnography for Bottom of the Pyramid Research Brianna Sylver met with a research team at the Helsinki School of Economics while in Helsinki on April 24, 2009 to share fundamentals of Design Ethnography, as the team is exploring how they might use parts of this method in their upcoming Bottom of the Pyramid (BoP) research. Sylver is now offering this presentation on their blog free.

Innovate	Change	Learn
Innovation Trickles in a New Direction Products traditionally are created in rich nations and repackaged for emerging ones. But General Electric, Nokia, and others are reversing the process. The Problem with Problems "Deficit thinking" sees organizations focusing on what's wrong and problems that need to be solved. In doing so, they often overlook real opportunities.	Siftables: A New Type of Human-Computer Interaction The MIT Media Lab and Taco Lab have created physical blocks that are manipulated as a group to interact with digital information and media. Students Stand When Called Upon and When Not Schools within Wisconsin and Minnesota are experimenting with stand-up desks and currently conducting studies to assess their physical and scholastic benefits.	Ethnographic Research: A Key to Strategy Ken Anderson of Intel states, "Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself." Empathy Is Growth Knowing the wants of your customers is more important than out-innovating your competition.

Sylver Consulting is an international research and innovation firm. Our results extend beyond traditional market research in that the process we employ, Design Ethnography, seeks to not only offer a picture of who customers are, but to define intersections between their needs and your business' priorities and capabilities. For more information about our company, please call or write us. We'd love to hear from you! 1-312-239-0346 • info@sylverconsulting.com

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