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May 2010
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Dear Andy,
Opening thought: Would you like to get inside the mind of a head of senior retail trading manager? Read our exclusive interview that explores how you can increase your status within the retailers, make your buyers life easier, prepare yourself for the next three years and much much more. In This Issue
Thoughts from a retail trading manager1. What did you enjoy and not enjoy about the job as head of trading at a major multiple retailer?
ENJOY - responding to customer demand, at pace and communicating with our stores to deliver solutions which exceed customer expectations resulting in market share and profitable growth.
NOT ENJOY - lots of administration
2. Those suppliers that you held in high regard - What did they do to earn that status?
Sharing resources and knowledge to create a longer term relationship delivering a competitive advantage. Ultimately those suppliers that were transparent and inclusive leveraged a greater amount of trust in the relationship.
3. What 3 things could suppliers do to make a buyer’s life easier?
What 'data animal' is your company?Ask yourself ...are you an Eagle, an Ostrich, a Cat or a Meerkat?
You will most likely have internal data or even buy data from a third party, however do you really get the most out of it?
The key to successful data analysis is the value and frequency of the opportunities identified not just that you have it available.
Take a look at our matrix and identify what animal you are!
Download our free white paper to learn more
This service builds on MBM's category management support. If you have masses of data and little resource to analyse it, or you are without a clear approach to getting the most out of it, then read on!
Our new data analysis service, solves the following problems:
1. Lots of data, you don't know where to start, so you just dip in and out.
2. No clear approach or objectives to develop insights, opportunities and recommendations.
3. No time or resource.
Contact us and we will explain more or visits MBM data analysis More about usThrough our approach to category management, we always achieve outstanding results in conjunction with the teams that we are working with. A category plan is a bit like using a personal trainer at the gym. A personal trainer has experience, can guide you to achieve more in less time and keeps you going. Rather than help people get physically fitter, we help companies to get fitter categories.
What is Category Management?Category Management is retailers and suppliers working together to strategically manage product categories in order to maximise mutual profits and satisfy customer needs. Key Points
Upcoming dates13-May-2010 ~ Sainsbury's preliminary results announcement.
24-May-2010 ~ Tesco annual report.
16-Jun-2010 ~ Sainsbury's first quarter trading statement. Our book recommendation this month
Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time ~ Brian Tracy
Our review: Eat that frog dramatically changed my life because instead of starting my big stuff when I was tired at the end of the day I now start them first thing when I have most energy. Simple really. It’s amazing that the best advice is the simplest! Darren A Smith, Project Manager, MBM. New clients welcome! |
This month's pollWhat 'data animal' is your company?
Read on to find out more then take our quick poll.
Last month's resultDo you think Category Management is dead? No - 68% Yes - 32%
More results next month. The A-Z of category managementHere is our non-exhaustive A-Z of Category Management terms.
Heard of a term but don't know what it means? Contact us and we will explain.
T - 'Tactics' are the short term or immediate actions, different from strategy which is the long term plan of action designed to achieve a particular goal.
U - 'U' being the most important part of category management. Without your input, thought and direction how can it work?
V - Venn diagrams or set diagrams are diagrams that show relations between groups of things. Read more here...
Thanks for reading!
Andy Palmer
@Twitter _Andy_Palmer
Tel: 07817 252383
Get more wedge with our category management edge!
Forward this newsletter to a colleague, and help improve their category management.
Previous newsletters:Latest newsNEW Tesco: "Good progress in tough markets" watch Sir Terry Leahy interview
NEW Tesco results financial year 2009/2010
NEW Morrison's quarterly management statement
IGD's food industry awards 2010 are now open
Sainsbury's ~ Fourth Quarter Trading Statement
Andy Bond leaving Asda CEO role
Watch Andy Bond’s video briefing on the 2009 full year results
Useful Links:Meeting Wizard - We use Meeting Wizard to arrange and schedule many of our meetings and events. As a productivity tool it makes the planning process easier, more effective and it's free!
IGD - The food and grocery experts. Consumer facing and dedicated to developing the food and grocery industry.
Business Balls - We believe this is one of the best free learning and development resources for people and organisations. The million people who visit each month can't be wrong!
Retail Week.com - One of our favourite places for the latest retail news, analysis and market data. |
