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Dear Reader,
Welcome to your new look newsletter. Each month you will find great articles on category management, free stuff to download and use. Plus valuable and thought provoking top tips and tools.
In this issue
Are you in the Zone?
The A-Z of Category Management
MBM Who?
This months poll's
Do you believe your market data pays for itself?
Click here to complete the poll
Do you use category management principals within your business?
Click here to complete the poll
Look out for results in the New Year!
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Are you in the Zone?
Availability is one of the 3 key parts of getting more wedge with category management. The other two are promotions and range.
Identifying the zone where sales are at their greatest and waste at an acceptable level is possible for each sku. Once identified and managed the result can be a dramatic increase in sales and decrease in waste.
To ensure you work as effectively as you can with supply chain team, you need to be in a position of knowledge. Through our experience of working with teams who tell supply chain "availability should be increased from 82% to 95% will drive sales" just won't cut it. This approach will often fall on deaf ears, annoy and often amplify any relationships ‘challenges'. The key to driving sales through availability is to achieve a balance with waste.
We help to achieve this by following a tried and tested process.
Click here to download the full article and process
Visit our website to find out more about us.
Through our approach to category management, we always achieve outstanding results in conjunction with the teams that we are working with. A category plan is a bit like using a personal trainer at the gym. A personal trainer has experience, can guide you to achieve more in less time and keeps you going. Rather than help people get fitter, we help companies to get fitter categories.
Click here to download more about us
Click here to visit our website
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The A-Z of Category Management
Here's the start of our non-exhaustive A-Z of Category Management terms.
Heard a term but don't know what it means? Email us and we will explain
A - Availability, need we say more? Have you read or downloaded the article?
B - Benefits, ensure you calculate the ‘size of the prize' and that you are focused on delivering the biggest and best opportunities.
C - is for Consumer. These are the end users who consumer your product. They should not be confused with shoppers who purchase the product. Understand that each is different and consider targeting their needs separately.
D - Stands for Data Analysis. More analysis = better results ...Right? Wrong...Knowing what to analyse and where is the key. Jumping into data or ‘looking under every stone' without a clear objective will lose days even months.
Click here to download a useful process
Thanks for reading!
Have a Great Christmas
Andy Palmer
ap@makingbusinessmatter.co.uk Join me on Linkedin
Tel: 07817 252383
Get more wedge with our category management edge!
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