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Dear Andy
Welcome to your March newsletter, spring is upon us!
Opening thought: Could you be better at data analysis? ...read on to find out how.
In this month's issue there are some great articles on category management for you, free things to download and use, plus valuable and thought provoking tips and tools.
Contents
How you can make data analysis easier
The A-Z of Category Management
MBM Who?
Save £500?
Do you thinking strategically?
Latest News
This month's poll
Do you have enough projects / plan / sales growth potential to achieve your 2010/11 budget?
Click here to complete the poll
Last month's results
Would you consider out sourcing your analytical data requirements, in return for market insights and opportunities?
Yes - 62%
No - 38%
More results next month!
Latest news
Latest share prices
IGD's Food Industry Awards 2010 are now open
Sir Stuart Rose's legacy at M&S
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Know your category better and recognise the opportunities available to you!
Knowing what to analyse and where is the key to moving from data churn to data learn. Most companies jump into data or they ‘look under every stone’ without a clear objective thus losing them days even months. Are you or your company open to understanding more about a focused approach to data analysis?
We can help facilitate your thinking by agreeing an objective for your data analysis, collaboratively developing the hypothesises to investigate and then supporting the analysis to ensure results.
Tell me more, here's my details
Entering the subject: Data Analysis: 'tell me more'
Download our free ‘Path to Enlightenment’ analysis process map.
Visit our website to find out more about us.
Through our approach to category management, we always achieve outstanding results in conjunction with the teams that we are working with. A category plan is a bit like using a personal trainer at the gym. A personal trainer has experience, can guide you to achieve more in less time and keeps you going. Rather than help people get physically fitter, we help companies to get fitter categories.
Click here to download more about us
Click here to visit our website
Could you make more money out of promotions
Here is a great link building on from our Promotional Planning newsletter earlier in the year.
IGD Article Promotional planning and success for 2010 We agree that promotional planning strategies should be driven by shoppers' needs but also understanding the importance of knowing the return on investment of a promotional plan is as equally as important. Do you know yours?
Tell me how, here's my details
Many people claim to be thinking strategically, but what is it?
In this page we uncover the mystery around ‘strategic thinking’ by taking you a through a simple Boston matrix. Simply, thinking strategically is to identify key insights in your business, e.g. customers want a snacking product, and identify these insights regularly and do something with them.
Download our 'what do strategic thinkers do' page.
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The A-Z of Category Management
Here's our non-exhaustive A-Z of Category Management terms.
Heard a term but don't know what it means? Email us and we will explain
M - Market Share, often expressed as a percentage. This value gives you the % of sales by either value or volume that you command of your analysed market.
N - NPD - New Product Development, do you have enough true innovation within your business?
We need to be more innovative - this is said all too often yet little changes.
Here is a great book recommendation
This book takes you through why it is imperative to change the culture of your business if you truly want to be more innovative, and how to do change. Just thinking and doing a little on innovation will be very costly because you will launch a product, it will probably fail, and then everyone is “once bitten, twice shy”. Being truly innovative requires a change in mindset. Investment for the long term to get long term payback.
O - Observation, when analysing you chosen data turn these into insights and then recommendations.
Save £500 off a two day business planning session.
We will create with you a robust plan for your business over the next 3 years.
Download a voucher
Tell me what a day could look like
Entering the subject: Business Planning: 'tell me more'
Thanks for reading!
Andy Palmer
ap@makingbusinessmatter.co.uk
Join me on Linkedin
MBM on Facebook
@Twitter _Andy_Palmer
Tel: 07817 252383
Get more wedge with our category management edge!
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