Dear Andy

Welcome to the February newsletter.

As usual we have some great articles on category management, free things to download and use. Plus valuable and thought provoking  tips and tools.

In this issue

How to make shopping easier

The A-Z of Category Management

MBM Who?

This month's poll

The '3 second' Speed Dating challenge to make shopping easier 

Just like getting to know someone for the first time you have around 3 seconds for your consumers to understand your category.

The ready meals aisle was once laid out by size.

After consumer research retailers understood the first 3 decisions a customer makes.

In this case the first decision was cuisine.

Ready meals were then laid out by cuisine and sales increased overnight!

 Visit our website to find out more about us.

Through our approach to category management, we always achieve outstanding results in conjunction with the teams that we are working with. A category plan is a bit like using a personal trainer at the gym. A personal trainer has experience, can guide you to achieve more in less time and keeps you going. Rather than help people get physically fitter, we help companies to get fitter categories.

Here's the start of our non-exhaustive A-Z of Category Management terms. 

Heard a term but don't know what it means? Email us and we will explain

I - Implementation, this is the stage in your project where your plan is executed, do not under estimate the time spent at this point in the project.

Download our free template on time and effort in project stages   

J  - Just do it, as Dr Pepper says whats the worst that can happen? Sometimes it's worth trying something new.