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... and increase your client base by 50% to 90%!
So many of you tell us that one of the most pressing things you feel you should do to increase your sales is improve your ability to network. Being well connected pays huge dividends.
People who have an effective network find out about business opportunities. They have better careers and benefit from personal introductions to key people – it's like having a huge unpaid sales force looking after your best interests!
www.motivationalleadership.co.uk
So why don't people find it easy to build a network?
Again, when we question you more closely it seems that many of you think of the whole process as some sort of wild 'sales-fest'. You feel you have to turn up at an event and run around thrusting your business card into everyone's hand!
The whole prospect is so unpleasant that you either stand in the corner nursing an orange juice or decide to stay home and, metaphorically speaking, wash your hair. As for the online social networking sites - surely you have better things to do with your time ...?
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There is an 'art' and a 'science' to networking.
The 'science' is about good planning, organisation and follow-up. Try the following:
- Adopt a systematic approach to increase the size of your network.
- Choose the right events and attend regularly.
- Ask for a copy of the delegate list – preferably in advance of the event.
- Take your business cards with you and your diary in case anyone wants to make a further appointment with you there and then!
- Keep in touch with your network by sending them information that is likely to be of interest or use to them on a regular basis. They need to know you are thinking of them.
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The 'art' that makes the difference
The 'art' stems from adopting the right mindset. How often do you find that you are at an event and your self-talk starts to defeat you?
Try the following:
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Take the pressure off by asking not what they can do for you (increase your revenue) but what you can do for them (increase their revenue)
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Go to the event believing that you will enjoy it and look for signs to prove this assumption right (most people do the reverse!)
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To quote Stephen Covey “Seek first to understand, then be understood”. Take an interest in the other person first by asking them questions. That way you will have something to build on and may find some areas of mutual interest.
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Work out what really stops you from networking successfully and put small, measurable steps in place to overcome this.
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The first 10 new members will receive a £100 Motivational Map - FREE!
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