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JULY 2009 Dear Laura, A LOGO PROJECT for a graphic designer is like tossing a kid into a candy shop, right? Most designers do enjoy producing logos. But keep in mind that this key element of your branding and corporate identity program is not designed in a vacuum. After all, you (and your team members) will have opinions. How then does a designer corral the opinions to produce a winner, Laura?
YOUR DESIGNER will quiz you about the company, product or event you want to brand. Your answers sow the seeds for the designer's imagination! And sowing those seeds should be fun, don't you think? To that end, I've developed some tools to help reveal your company's heart and soul. My exercises are guaranteed to spark a fruitful and stimulating conversation, and give focus to the design process. The final outcome is an expressive tool that will power your marketing initiatives for years to come. SEE THE WORK. Take a look at the "farm work" below, then visit the corporate identity section of my online portfolio. Know someone looking for help with their corporate identity? I'd be honored if you used the forwarding link below to tell them about Total Spectrum. Thanks for letting me share my work with you.
Warm regards,
Laura Hunt |
THE LOGO DEFINED
logo: A name, symbol, or trademark designed for easy recognition...
The American College Dictionary
Third Edition
logo: A graphical element that, together with its logotype (a uniquely set and arranged typeface), form a trademark or commercial brand.
Wikipedia
the free encyclopedia
A visit to Wikipedia can give you a mini-course in logo basics.
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Swan as Inspiration
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Strong and Stalwart
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Women on the Move
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HILL SCHOOL IS a school for bright, creative kids with learning differences like dyslexia, dyscalculia and ADHD. The students have often experienced failure and frustration in traditional academic settings. The "beautiful swan" logo, used for one of Hill's annual giving campaigns, expresses the transformation kids go through at Hill School as they begin to succeed and rebuild their self-esteem.
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THE OBVIOUS CHOICE for an image was a tree. Ho hum. The leaf proved to be much more engaging, especially with the stem curving from front to back of the sturdy Red Oak name. The curve echoes the transfer of water through pipes, the chief activity of this company that serves the gas industry in Texas' Barnett Shale and Pennsylvania's Marcellus Shale.
Starting a new business, planning an event, or re-branding an existing organization? My experience, communication skills and work ethic will serve you well, Laura. Call 817.921.3115 or email: LauraH@totalspectrum.com
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THIS MARK, designed for an arm of the Fort Worth Business Assistance Center, celebrates the creativity and adventuresome spirit of women entrepreneurs. The agency mentors, educates and coaches women in their business-building initiatives, helping them to achieve their entreprenurial goals.
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