Dear Southbeach User,

Since the release of Southbeach 0.9.3 users have been reporting to us that the new tabbed interface is a convenient way to hold, and reuse, a set of modeling templates and creativity rules in a single shareable file. In this newsletter we share examples that have been collected at our blogs over the last month.

Planning to use Southbeach in a project This model contains advice on how to embed Southbeach within a project. Each agent contains notes, guiding people through the process of building a modeling plan.

Degrees of innovation - Best Practices template Southbeach 'grids', linked to MyCreativity rules, makes it a snap to create a 'best practice' template in any field. Here, we show a model developed by the Innovation Leadership Forum, together with questions it prompts based on latest research into primary and secondary drivers of innovation culture. The questions change as you navigate the model. Tabs can be added to capture strategies for your own company, opening up more questions as you do so.

Starbursting with Southbeach MyCreativity Starbursting is a form of brainstorming that focuses on generating questions rather than answers. It can be used iteratively, with further layers of questioning about the answers to the initial set of questions. The screen shots illustrate two ways to use Southbeach Modeller to help facilitate a starbursting workshop.

Stephen Petranek counts down to Armageddon In his TED talk, Stephen Petranek urges us to consider, and fund, solutions to problems other than terrorism. Visualising possibilities like these, and the potential solutions, is perfect territory for Southbeach. This is why consultants, including risk analysts and futures analysts, are finding Southbeach an effective way not only to communicate ideas, but to propose solutions.

Exploring alternate theories - Global warming sceptics Southbeach MyCreativity can be used to explore alternate theories of cause and effect. Here, four theories of the relationship between rising CO2 and rising mean temperatures are represented in Southbeach Notation. Simple rules are used to 'question' each model.

Stakeholder Map Stakeholder maps (somestimes called political maps) can be a very powerful way of assessing the people change risks of a programme. This map provides two axes on which to place people according to how much power they have (y-axis) and to what extent they are for or against the programme (x-axis). Note that this model is drawn from the perspective of someone trying to execute the programme and make it a success; so the people for the program are considered useful (green) and those against it are considered harmful (red). The idea is to identify your main advocates and detractors and how they are influenced by others in order to determine how to manage change.

Thank you for continuing to support Southbeach - either by using the free Modeller, or by upgrading to MyCreativity.

Sincerely,
--The Team at Southbeach