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| Volume 2, Issue 3, June 2009 www.nutraceuticalmedicalresearch.com | |
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In this issue: |
NMR EXCLUSIVE: Building Brand Awareness with Clinical Research |
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NMR Exclusive: Building Brand Awareness with Clinical Research Industry News: Featured Herb - Ginger Root Marketing Opinion Blog: Cheeri-Oh-No's: Marketing Misleading Health Claims |
The Role of Scientific and Clinical Evidence in Establishing Brand Awareness/Brand Equity for Functional Ingredients Learn: 1. Why scientific/clinical research is so crucial for brand awareness and long term success of branded ingredients. 2. Why co-branding opportunities are imminent with clinical research. Several case studies of successful branded ingredients/products are presented. |
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NMR gets social! |
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Featured Herb: Ginger Root Ginger, that spice that is found in millions of kitchens and has been used in cookies, candies, tea, and a variety of other foods around the world by many cultures has been recognized for its use in treating nausea. Read entire story |
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Cheer-Oh-No's: Marketing Misleading Health Claims  For a long time, General Mills has maintained consistent advertising on the front panel of the cereal box that a serving of Cheerios® together with exercise and a diet high in fruits, vegetables and grains and low in saturated fat and cholesterol may reduce the risk of heart disease. But the FDA has shed light on a claim made that essentially makes a different argument about the health benefits of the cereal. Read entire story |
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