What's Next for Dietary Supplements: NMR's Outlook on Industry for 2010

November/December 2009

The opportunities for dietary supplement and functional food companies to brand and differentiate their product and be more innovative are limitless moving forward into 2010, as more consumers embrace better nutrition and healthier lifestyles.  Products that can be perceived as those that bring value to the everyday lives of consumers will do exceptionally well against competition.  Nutraceutical Medical Research, LLC (NMR) foresees that companies that can provide proof of effectiveness backed by strong scientific and clinical research will win consumer/customer loyalty.  Outlined below are examples of key industry players and concepts that will likely seize market leader positions in 2010 as companies companies continue to make science and clinical substantiation the main focus.

November 24, 2009 - Natural Product Insider

Nutraceutical Medical Research discusses how developing clinical substantiation behind a marketing story, particularly for a condition-specific nutraceutical ingredient, helps build trust among consumers, and leads to market differentiation and further awareness.  

 December 2009 - Nutrition Industry Executive 

Nutraceutical Medical Research's Vice President, Jillian Capodice, shares with Kate Quackenbush, NIE Editor, on "To Claim or Not to Claim" (NIE Dec '09 issue) her views on the current state of health claims for dietary supplements and how dietary supplement manufacturers and ingredient suppliers should proceed when using health claims to market their products.

Read the entire article on pgs 18-21 at http://niemagazine.epubxpress.com/link/nie/2009/dec/1?s=0. 

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