Web Site Glitches Can Create Lasting Damage
Just over one-third of consumers (34%) report that a technical glitch will lower their likelihood of visiting a travel Web site again. According to Consumer Response to Travel Site Performance, business travelers in particular are less tolerant of glitches than leisure travelers.
PhoCusWright and Akamai have released a pre-recorded Online Event to deliver key findings of an in-depth consumer survey measuring travel Web site functionality and conversion satisfaction. Host Margaret Rivera of Akamai and presenter Carroll Rheem, director, research at PhoCusWright, define best practices for fast, reliable travel Web sites. Download the recording and white paper here.
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