Web Site Glitches Can Create Lasting Damage
Just over one-third of consumers (34%) report that a technical glitch will lower their likelihood of visiting a travel Web site again. According to Consumer Response to Travel Site Performance, business travelers in particular are less tolerant of glitches than leisure travelers.
PhoCusWright and Akamai have released a pre-recorded Online Event to deliver key findings of an in-depth consumer survey measuring travel Web site functionality and conversion satisfaction. Host Margaret Rivera of Akamai and presenter Carroll Rheem, director, research at PhoCusWright, define best practices for fast, reliable travel Web sites. Download the recording and white paper here.
Stay Ahead of the Curve
Consumers expect innovative, user friendly Web sites. Download Consumer Response to Travel Site Performance—a free Online Event recording and detailed white paper from Akamai and PhoCusWright—today.
PhoCusWright Inc.
+1 860 350-4084 x501
sales@phocuswright.com
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Carroll Rheem
Director, Research
ONLINE EVENT + WHITE PAPER
Consumer Response to Travel Site Performance
Download the free Online Event recording and white paper now.
Key Information Covered
• Consumer satisfaction with travel Web sites
• Generational trends in travel site expectations
• Reaction to speed and technical problems
• Impact of booking fees
• Causes of booking abandonment