More than ever, publishers are under pressure to focus on an increasingly digitally-biased audience who expects the right content at the right time. The challenge is making digital channels profitable without cannibalizing traditionally lucrative print subscriptions.
Leveraging the power of mobile devices, printed pages can be enhanced with a variety of engaging digital interactions. Publishers worldwide are using the power of augmented reality to bridge the gap between their online channels (videos, web, social media, digital couponing and more) with their offline media such as printed magazines, newspapers and books.
Hear from Aurasma’s General Manager, Annie Weinberger, and guest speaker, Rachel Gogel, Design Director, GQ Advertising, and understand how the Aurasma-powered GQ Live! app seamlessly brings printed issues to life, driving readership engagement and increasing ad sales.