HP | Autonomy
The Next Chapter of Publishing
Using augmented reality to create the ultimate page-turner.
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Engage your readers and attract more advertisers by using traditional print to launch compelling digital experiences.
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GQ live
Guest Speaker:
Rachel Gogel,
Design Director, GQ Advertising

Join us for this exclusive webinar

More than ever, publishers are under pressure to focus on an increasingly digitally-biased audience who expects the right content at the right time. The challenge is making digital channels profitable without cannibalizing traditionally lucrative print subscriptions.

Leveraging the power of mobile devices, printed pages can be enhanced with a variety of engaging digital interactions. Publishers worldwide are using the power of augmented reality to bridge the gap between their online channels (videos, web, social media, digital couponing and more) with their offline media such as printed magazines, newspapers and books.

Hear from Aurasma’s General Manager, Annie Weinberger, and guest speaker, Rachel Gogel, Design Director, GQ Advertising, and understand how the Aurasma-powered GQ Live! app seamlessly brings printed issues to life, driving readership engagement and increasing ad sales.

Register now
Join Aurasma for a live webcast to learn how to:
  • Wow your readers with a technology that enhances traditional media
  • Extend the shelf life of printed materials with real-time digital information
  • Upsell traditional media ad buys by offering additional value
Register now
Event details
Date: July 31, 2013
Duration: 60 minutes
Location: Online
GQ live
GQ Live app enhances magazines
Brings printed pages to digital life through mobile.
HP Autonomy Tel: (415) 243 9955 | Follow us on Twitter: @aurasma

HP Autonomy and the HP Autonomy logo are registered trademarks or trademarks of HP Autonomy. All other trademarks are the property of their respective owners.
© Copyright 2013 Hewlett-Packard Development Company L.P. All rights reserved.

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