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Meet Alexandra Watkins
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Keynote Speaker at the 2014 Awards of Excellence
As the author of the upcoming book, “Hello, My Name is Awesome,” published in 2014 by Berrett-Koehler, Alexandra is a recognized expert on business names with buzz. A winner of the Make Mine a Million $ Business program sponsored by American Express, she has turned her passion for naming things into a thriving company, Eat My Words. Frequently quoted in the press, she has been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur. She is a popular speaker at MBA programs and has been a guest presenter at the Stanford Graduate School of Business, SF State, USF School of Management and their alumni association. She has also entertained audiences and entrepreneurs at the Proctor & Gamble alumni associations, In-House Agency Forum, Local Food Lab, SF Chamber of Commerce, SF City Club, and many co-working spaces. 
Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon after, she broke into the business by talking her way into Landor via a Match.com date. With her fresh, unconventional naming style, Alexandra soon became a go-to resource for countless branding and naming firms around the country. And Landor sent her enough business to open her own firm. Since then, she’s generated thousands of names for snacks, software, sunscreen, social networking sites, sportswear, shoes, sugar scrubs, serums, and seafood. (And that’s just the S’s!) She’s also named lots of things that make you fat and drunk including a nationally recognized bacon cheeseburger (which ironically, must remain nameless).
Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading ad agencies up and down the West Coast, including five years at Ogilvy and Mather, where she helped launch Microsoft Windows and learned the language of Geek Speak. In the mid-nineties she jumped on the dot com gravy train, and rode it until it crashed in her SOMA backyard. Alexandra took the money and ran, spending a year in Australia, New Zealand, Bali and Fiji disguised as a 21-year old backpacker. Upon her return, she followed her true passion and became a namer and soon after started Eat My Words.

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Thursday, March 27, 2014 

11:30am - 1:30pm
Oracle Conference Center
350 Oracle Parkway
Redwood City, CA 94065


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www.samceda.org
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