January 2011
In This Issue:
 
The Value of a VAR
Buyer Beware
Staying Safe & Mobile
Invisible, Inc. launches new website
What Is a Hacker?
Cartoon & Quote

JUST LAUNCHED! -
The New Invisible, Inc. Website


New Invisible Inc website announced

The companies of Invisible, Inc. are extremely excited and proud to have launched our new website. This new, expansive site is loaded with new features and information that we hope you'll find beneficial.

Our new site will keep you up-to-date on the latest and greatest products we have available, as well as many ways to search for products and services. Our learning center will be a continually growing resource for all useful information regarding information and communication technology.

Our calendar section will keep you posted to the latest events involving our divisions, plus pertinent area events relating to technology.

Navigate this new repository for all things technology, and click the Contact Us page to let us know what you think, as well as how we can improve the site in the future.

VISIT SITE

 
What Is A Hacker

by Monte Enbysk
used with permission from the
Microsoft Small Business Center

The first thing to know about computer "hackers" is that the term itself is a point of dispute.

Many people who hack into systems without criminal intent proudly label themselves "hackers," and say they're the good guys and the bad guys should be called "crackers" or something else. "Hackers are not evil, malicious people out to damage computer systems and steal passwords. Hackers hate these kind of people," read one e-mail I got after I wrote a column about virus writers.

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Understanding the Value of a
Value Added Reseller (VAR)

used with permission from the HP Site

VARs have a variety of perceptions about them. Some of these perceptions are right on. Some of them completely miss the mark. The truth is the right VAR can help most businesses more than they realize. Can the right VAR help you?

Technology is critical to run almost every business today, and in most cases, can offer both competitive and strategic value to your business. The problem is many businesses don’t think about their PCs, printers or servers as providing a competitive advantage or as strategic business tools. Even as a fundamental business tool, many think that there is little difference in the basic capabilities across the huge variety of technology devices on the market today. Having been in the industry for almost 20 years now, I can tell you that there are many differences worth noting when comparing computing products. I can also tell you that when used appropriately, there are both competitive and strategic advantages to be gained from technology.

This is where your local VAR steps in. They are experts in technology; it’s what they do. They can help you navigate the basic task of ensuring you get the right technology tools to support your business and then show you how to drive business success from that technology.

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Buyer Beware

Don't Expect Consumer-Grade Technology to Meet Your Business-Class Needs
used with permission from the Cisco Small Business Website

  • When you walk into a business meeting, do you wear pajamas?

  • Do you let your children manage the accounts receivable for your office?

  • When you buy business technology, do you choose products designed for home use?

The pricing on consumer-grade technology is tempting. But the lower price can end up costing your business dearly, in both productivity and cash.

Ways to Save Time and Money, by Not Going Home
"While you may be saving money now, you're spending more in the long run," says Austin Smith, founder of Digital Son, a Cisco Registered Partner. "One of the worst things that a small business could do would be to go to a retail establishment and purchase home gear for their business. Home equipment is just not designed to provide feature sets that businesses need."

Cisco customers report that products that are designed for doing business are worth the price premium in at least four ways, because they enable them to:

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Staying Safe and Mobile: 8 Reasons to Buy a Server

by Christopher Elliott
used with permission from the Microsoft Small Business Center

Worried about hackers, viruses and malware? Are you concerned that your employees can't access their data when they're on the road?

These are common concerns among small-business owners. The average annual loss reported by United States companies more than doubled in 2007, to $350,424 from $168,000 the previous year, according to the CSI Computer Crime and Security Survey. That ended a five-year run of lower reported losses. Average losses dropped somewhat in 2008 but remained alarmingly high, at $289,000 per respondent.

And a recent survey of 400 small-business owners by Hewlett-Packard found that small businesses place mobility high on their priority list, because nearly one-third of their time is spent outside the office.

It's possible to address both of these issues with a single solution: upgrading your company's computers from a peer-to-peer network to one that's managed by a server. A server is a dedicated computer that stores and manages information and acts as a hub to connect other computers and devices.

Here's how a server can answer the concerns of your small businesses, when it comes to safety and mobility, including:

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Quote of the Month Laugh Out Loud


Technology is like a fish. The longer it stays on the shelf, the less desirable it becomes.

Andrew Heller
 





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Invisible, Inc
6 S Barstow St
Eau Claire, Wisconsin 54701

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