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“Tour de Fat” Still Needs a Car-for-Bike Swapper
 Traveling Festival Comes to D.C. on Saturday, June 16
Tour de Fat Stage 3              New Belgium Logo 2

TdF07 Denver parade - SwiftCar-for-Bike Trade Program - Ft. Collins - Swift
Ft. Collins, CO, June 5, 2012 – Tour de Fat, New Belgium Brewing’s traveling celebration of all things bicycle, is still looking for a car-for-bike swapper for its Washington, DC stop on Saturday, June 16 at Yards Park. A highlight of Tour de Fat is the annual car-for-bike swap where one person will hand over his or her car keys and commit to one year of living car-free. This year, the swapper will choose a local bike shop to help turn a $2,250 budget into an ultimate car-replacement commuter bike. Vehicles for Charity will auction the cars, with proceeds benefitting local cycling organizations.

 

To submit a swapper application, go to the New Belgium Tour de Fat Facebook page (https://www.facebook.com/TourDeFat), click on events and your city of choice, and upload a video. Applicants may also submit letters about why New Belgium should select them by emailing: trademycarforabike@newbelgium.com.

 

Tour de Fat kicks off with a colorful bicycle parade and the day is chock-full of live entertainment, crazy bike contests, delicious food and a selection of New Belgium beers. Although the event is free, all beer and merchandise proceeds support local nonprofits. In fact, Tour de Fat just broke the $2 million mark for total funds raised since its inception 13 years ago.  In Washington, DC, our nonprofit partner is Washington Area Bicyclist Association.

 

Date:                                               

Saturday, June 16

Parade Registration:                       
9:00 a.m.

 

Ride Times:                                   
10:00 a.m. - 11:00 a.m.

 

Entertainment:                       
11:00 a.m. - 4:00 p.m.

 

Location:                                    
Yards Park

 

Benefitting:                                   
Washington Area Bicyclist Association (http://www.waba.org)

 

Performances By:

Mucca Pazza - http://mucca-pazza.org/

Ian Cooke - http://www.iancookemusic.com/

Yo-Yo People - http://www.yoyoshow.com/

Sssnakenstein – http://www.snakenstein.com

 

Price:

Admission – Free

Parade – Suggested donation of $5 or more
Beer - $5 for a 16 oz. pour

 

In 2011, Tour de Fat traveled to 13 cities, attracting a total of 69,550 festival attendees and 41,150 parade cyclists.  It also raised $401,563 and boasted an impressive 90 percent diversion of waste from landfills. 

 

See https://www.facebook.com/TourDeFat for the Tour de Fat credo, schedules, videos and to submit your entry to swap your gas guzzler for a fancy new bike. 

 

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

 

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Mucca Pazza
Mucca Pazza - Swift 2
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Ian Cooke
Ian Cooke
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Contact:

Jenny Foust
Communications Strategy Group, on behalf of New Belgium Brewing

(w) 303.433.7020

(c) 720.244.4268

jfoust@csg-pr.com




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