Ft.
Collins, CO, June 5, 2012 – Tour de Fat, New Belgium Brewing’s
traveling celebration of all things bicycle, is still looking for a
car-for-bike swapper for its Washington, DC stop on Saturday, June 16 at Yards
Park. A highlight of Tour de Fat is the annual car-for-bike swap where one
person will hand over his or her car keys and commit to one year of living
car-free. This year, the swapper will choose a local bike shop to help turn a
$2,250 budget into an ultimate car-replacement commuter bike. Vehicles for
Charity will auction the cars, with proceeds benefitting local cycling
organizations.
To submit a swapper application, go to the New Belgium Tour de Fat
Facebook page (https://www.facebook.com/TourDeFat),
click on events and your city of choice, and upload a video. Applicants may
also submit letters about why New Belgium should select them by emailing: trademycarforabike@newbelgium.com.
Tour de Fat kicks off with a colorful bicycle parade and the day is
chock-full of live entertainment, crazy bike contests, delicious food and a
selection of New Belgium beers. Although the event is free, all beer and
merchandise proceeds support local nonprofits. In fact, Tour de Fat just broke
the $2 million mark for total funds raised since its inception 13 years
ago. In Washington, DC, our
nonprofit partner is Washington Area Bicyclist Association.
Date:
Saturday, June 16
Parade
Registration:
9:00 a.m.
Ride
Times:
10:00 a.m. - 11:00 a.m.
Entertainment:
11:00 a.m. - 4:00 p.m.
Location:
Yards Park
Benefitting:
Washington Area Bicyclist Association (http://www.waba.org)
Performances
By:
Mucca Pazza - http://mucca-pazza.org/
Ian Cooke - http://www.iancookemusic.com/
Yo-Yo People - http://www.yoyoshow.com/
Sssnakenstein – http://www.snakenstein.com
Price:
Admission – Free
Parade – Suggested donation of $5 or more
Beer - $5 for a 16 oz. pour
In 2011, Tour de Fat traveled to 13 cities, attracting a
total of 69,550 festival attendees and 41,150 parade cyclists. It also raised $401,563
and boasted an impressive 90 percent diversion of waste from
landfills.
See https://www.facebook.com/TourDeFat
for the Tour de Fat credo, schedules, videos and to submit your entry to swap
your gas guzzler for a fancy new bike.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of
Belgian-inspired beers, began operations in a tiny Fort Collins basement in
1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine
year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat,
Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as
well as a host of seasonal releases. In addition to producing world-class
beers, New Belgium takes pride in being a responsible corporate role model with
progressive programs such as employee ownership, open book management and a
commitment to environmental stewardship. For more information, visit www.newbelgium.com.
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