Collins, CO, September 12, 2012 – Tour de Fat, New Belgium
Brewing’s traveling celebration of all things bicycle, is still looking for a
car-for-bike swapper for its Los Angeles stop on Saturday, September 15 at L.A.
State Historic Park. A highlight of Tour de Fat is the annual car-for-bike
swap, where one person will hand over his or her car keys and commit to one
year of living car-free. This year, the swapper will choose a local bike shop
to help turn a $2,250 budget into an ultimate car-replacement commuter bike.
Vehicles for Charity will auction the car, with proceeds benefitting local
To submit a swapper application, go to the New Belgium Tour de Fat
Facebook page (https://www.facebook.com/TourDeFat),
click on events and your city of choice, and upload a video. Applicants may
also submit letters about why New Belgium should select them by emailing: email@example.com.
Tour de Fat kicks off with a colorful bicycle parade and the day is
chock-full of live entertainment, crazy bike contests, delicious food and a
selection of New Belgium beers. Although the event is free, all beer and
merchandise proceeds support local nonprofits. In fact, Tour de Fat recently
broke the $2 million mark for total funds raised since its inception 13 years
ago. Last year’s Los Angeles Tour de Fat festival raised nearly $16,000 and had
about 2,500 attendees.
Saturday, September 15
11:00 a.m. - 12:00 p.m.
12:00 p.m. - 5:00 p.m.
L.A. State Historic Park
C.I.C.L.E. – http://www.cicle.org
Bicycle Kitchen – http://www.bicyclekitchen.com
Los Angeles County Bicycle Coalition – http://la-bike.org
Sustain LA – http://www.sustainla.com/
Los Amigos Invisibles – http://beta.amigosinvisibles.com/english/
Sister Sparrow & The Dirty Birds – http://www.sistersparrow.com/
Yo-Yo People – http://www.yoyoshow.com
Sssnakenstein – http://www.snakenstein.com
Admission – Free
Parade – Suggested donation of $5 or more
Beer – $5 for a 16 oz. pour
In 2011, Tour de Fat traveled to 13 cities, attracting a total of 69,550
festival attendees and 41,150 parade cyclists. It also raised $401,563 and
boasted an impressive 90 percent diversion of waste from
for the Tour de Fat credo, schedules, videos and to submit your entry to swap
your gas guzzler for a fancy new bike.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of
Belgian-inspired beers, began operations in a tiny Fort Collins basement in
1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine
year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat,
Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as
well as a host of seasonal releases. In addition to producing world-class
beers, New Belgium takes pride in being a responsible corporate role model with
progressive programs such as employee ownership, open book management and a
commitment to environmental stewardship. For more information, visit www.newbelgium.com.