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“Tour de Fat” Still Needs a Car-for-Bike Swapper

 Traveling Festival Comes to Los Angeles on Saturday, September 15

Tour de Fat Stage 3              New Belgium Logo 2

TdF07 Denver parade - SwiftCar-for-Bike Trade Program - Ft. Collins - Swift

Ft. Collins, CO, September 12, 2012 – Tour de Fat, New Belgium Brewing’s traveling celebration of all things bicycle, is still looking for a car-for-bike swapper for its Los Angeles stop on Saturday, September 15 at L.A. State Historic Park. A highlight of Tour de Fat is the annual car-for-bike swap, where one person will hand over his or her car keys and commit to one year of living car-free. This year, the swapper will choose a local bike shop to help turn a $2,250 budget into an ultimate car-replacement commuter bike. Vehicles for Charity will auction the car, with proceeds benefitting local cycling organizations.

 

To submit a swapper application, go to the New Belgium Tour de Fat Facebook page (https://www.facebook.com/TourDeFat), click on events and your city of choice, and upload a video. Applicants may also submit letters about why New Belgium should select them by emailing: trademycarforabike@newbelgium.com.

 

Tour de Fat kicks off with a colorful bicycle parade and the day is chock-full of live entertainment, crazy bike contests, delicious food and a selection of New Belgium beers. Although the event is free, all beer and merchandise proceeds support local nonprofits. In fact, Tour de Fat recently broke the $2 million mark for total funds raised since its inception 13 years ago. Last year’s Los Angeles Tour de Fat festival raised nearly $16,000 and had about 2,500 attendees.

 

Date:                                               

Saturday, September 15

Parade Registration:                       
10:00 a.m.

 

Ride Times:                                   
11:00 a.m. - 12:00 p.m.

 

Entertainment:                       
12:00 p.m. - 5:00 p.m.

 

Location:                                    
L.A. State Historic Park

Benefitting:                                   
C.I.C.L.E. – http://www.cicle.org

Bicycle Kitchen – http://www.bicyclekitchen.com

Los Angeles County Bicycle Coalition – http://la-bike.org

 

Sustainability Support By:

Sustain LA – http://www.sustainla.com/

 

Performances By:

Los Amigos Invisibles – http://beta.amigosinvisibles.com/english/

Sister Sparrow & The Dirty Birds – http://www.sistersparrow.com/

Yo-Yo People – http://www.yoyoshow.com

Sssnakenstein – http://www.snakenstein.com 

 

Price:

Admission – Free

Parade – Suggested donation of $5 or more
Beer – $5 for a 16 oz. pour


In 2011, Tour de Fat traveled to 13 cities, attracting a total of 69,550 festival attendees and 41,150 parade cyclists. It also raised
$401,563 and boasted an impressive 90 percent diversion of waste from landfills. 

 

See https://www.facebook.com/TourDeFat for the Tour de Fat credo, schedules, videos and to submit your entry to swap your gas guzzler for a fancy new bike. 

 

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

 

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Sister Sparrow & The Dirty Birds
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Yo-Yo People
Yo-Yo People
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Contact:

Jenny Foust
Communications Strategy Group, on behalf of New Belgium Brewing

(w) 303.433.7020

(c) 720.244.4268

jfoust@csg-pr.com




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