Click to view this email in a browser

“Tour de Fat” Still Needs a Car-for-Bike Swapper

 Traveling Festival Comes to Los Angeles on Saturday, September 15

Tour de Fat Stage 3              New Belgium Logo 2

TdF07 Denver parade - SwiftCar-for-Bike Trade Program - Ft. Collins - Swift

Ft. Collins, CO, September 12, 2012 – Tour de Fat, New Belgium Brewing’s traveling celebration of all things bicycle, is still looking for a car-for-bike swapper for its Los Angeles stop on Saturday, September 15 at L.A. State Historic Park. A highlight of Tour de Fat is the annual car-for-bike swap, where one person will hand over his or her car keys and commit to one year of living car-free. This year, the swapper will choose a local bike shop to help turn a $2,250 budget into an ultimate car-replacement commuter bike. Vehicles for Charity will auction the car, with proceeds benefitting local cycling organizations.


To submit a swapper application, go to the New Belgium Tour de Fat Facebook page (, click on events and your city of choice, and upload a video. Applicants may also submit letters about why New Belgium should select them by emailing:


Tour de Fat kicks off with a colorful bicycle parade and the day is chock-full of live entertainment, crazy bike contests, delicious food and a selection of New Belgium beers. Although the event is free, all beer and merchandise proceeds support local nonprofits. In fact, Tour de Fat recently broke the $2 million mark for total funds raised since its inception 13 years ago. Last year’s Los Angeles Tour de Fat festival raised nearly $16,000 and had about 2,500 attendees.



Saturday, September 15

Parade Registration:                       
10:00 a.m.


Ride Times:                                   
11:00 a.m. - 12:00 p.m.


12:00 p.m. - 5:00 p.m.


L.A. State Historic Park

C.I.C.L.E. –

Bicycle Kitchen –

Los Angeles County Bicycle Coalition –


Sustainability Support By:

Sustain LA –


Performances By:

Los Amigos Invisibles –

Sister Sparrow & The Dirty Birds –

Yo-Yo People –

Sssnakenstein – 



Admission – Free

Parade – Suggested donation of $5 or more
Beer – $5 for a 16 oz. pour

In 2011, Tour de Fat traveled to 13 cities, attracting a total of 69,550 festival attendees and 41,150 parade cyclists. It also raised
$401,563 and boasted an impressive 90 percent diversion of waste from landfills. 


See for the Tour de Fat credo, schedules, videos and to submit your entry to swap your gas guzzler for a fancy new bike. 


About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit



Sister Sparrow & The Dirty Birds
Sister-Sparrow-Hi-Res-Photo-02 3
Yo-Yo People
Yo-Yo People



Jenny Foust
Communications Strategy Group, on behalf of New Belgium Brewing

(w) 303.433.7020

(c) 720.244.4268

If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe

3225 East 2nd Avenue
Denver, Colorado 80206

Read the VerticalResponse marketing policy.

Try Email Marketing with VerticalResponse!