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CONTEXT RESEARCH UPDATE: PCs
18th January 2012
European PC Distribution Sales fall in Q4 as a -9.6% decline is recorded
18th January 2012 (London, UK): According to the CONTEXT distribution results for Q411, Western Europe experienced a -9.6% decline on Q42010. This -9.6% decline was for sales of Desktops, Mobiles and Workstations. Desktops declined by -2.9% against the same period a year ago, whilst Notebooks recorded a stronger decline at -11.5%. Workstations also performed weakly and dropped in sales by -3.5% against Q410.
In terms of country performances amongst the top 3, Germany declined -12.8% on the same period a year ago, France experienced a -5.6% decline whilst the UK experienced a slight growth of +1.5%. Whilst excess inventory dominated many leading vendors during 2011, during the last quarter in Q411 the economic restraints and uncertainty across Europe resulted in constrained buying behaviour. In Southern Europe Spain declined by -18.6%, whilst Italy dropped in units by -8.4%. Amongst the Nordic Countries Norway experienced the strongest decline at -23.8%, Denmark declined by -14.2%, Finland saw its units drop by -12.1% whilst Sweden experienced a lesser decline of -1.6%.
Data Source:
CONTEXT Research Updates are drawn from CONTEXT's range of data services which include SalesWatch Shipments (quarterly vendor sell-in), SalesWatch Distribution (weekly distributor sell-through), SalesWatch Total Indirect Market (monthly reseller, retailer, etailer sell-out) and PriceWatch (List, Trade and Street pricing).
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About CONTEXT:
Established in 1983, CONTEXT is the largest independent specialist business and consumer technology research company in EMEA, providing sales tracking and competitive analysis on technology markets and channels for the vendor, user and analyst communities.
- The CONTEXT SalesWatch reports deliver complete market data on product sell-through in Europe's IT distribution market in a wide range of product categories.
- The CONTEXT PriceWatch Service provides competitive pricing intelligence to IT Vendors who need to keep abreast of their competition's product, pricing and promotional activity across Europe, the Americas and APAC regions.
- The CONTEXT Shipments service provides Vendor sales-in to all channels, including direct and indirect sales, collected quarterly and covering PCs, Printers and Displays across EMEA.
- In its Shipments reports, CONTEXT tracks both International and National/Local IT Vendors.
Click here for the CONTEXT website.
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