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January 19, 2012
SEO Implications of Search Plus Your World
by Bernie Borges, Find and Convert
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Google Rocks SEO With Search Plus Your World
In case you missed it last week, Google announced a major update to how they deliver search results. The update is called Search Plus Your World. Much is being written about Search Plus Your World. Essentially, it makes search results much more personalized by displaying private content you’ve previously shared with your network through Google+.
Social Search is Here to Stay
Both Google and Bing have released updates that take into account the extent to which content has previously been shared through social media. Facebook has the Like button. Likes data is shared with Microsoft Bing. And Google has the +1 button, which is tracked by Google’s search algorithm. Any user can share web content through Facebook, Google+, Twitter, LinkedIn, Stumbleupon, Tumblr and many other social media properties. When people share content through social media, Google and Bing “score” that content well determining (algorithmically) that the content is worthy of a competitive ranking in a search result. Of the social media properties listed above the youngest of the bunch is Google+. Therefore….
Marketers Must Pay Attention to Google+
Google+ has only been live since late June 2011. The user base is approaching 100 million (at the time of this writing). Whether or not you (and I) like it, Google+ results are prominently displayed in Search Plus Your World, and therefore favored over any other social media site. Neither Facebook nor Twitter content is displayed in Google’s search results other than the home page of a Facebook page and the home page of a Twitter page. But, content inside Facebook pages and Twitter accounts is not displayed. Google’s argument is that Facebook doesn’t share their data with Google. And, Twitter and Google didn’t renew their previous agreement to display Twitter content in search results. We’ll see if these reasons hold any water in anti-trust investigations.
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