Calculating Social Media ROI with Paul Gillin
Join us for a Webinar on September 8

Social Media ROI Webinar

The Internet is the most measurable medium ever invented, yet marketers and business leaders continue to complain that return on investment is difficult or impossible to calculate. In fact, there are multiple ways to measure social media ROI if you know a few basic metrics and how to apply them.

In this presentation, Paul Gillin - author of 'The New Influencers', 'Secrets of Social Media Marketing' and his latest 'Social Marketing to the Business Customer' - offers a framework for measuring ROI using three simple criteria that can be applied to everything from Twitter to customer communities.

Chris Selland of Terametric then takes us through examples of companies who today are applying these principles, and showcases real-world examples of how social marketing efforts are being measured to help companies pinpoint their ROI.

We will be giving away personally-signed copies
of 'Social Marketing to the Business Customer' to
5 randomly-selected attendees!

System Requirements
PC-based attendees: Windows 7, Vista, XP or 2003 Server
Macintosh-based attendees: Mac OS X 10.5 or newer

Space is limited.

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