The “Secret” to
Since 2006, millions of people have
either read Rhonda Byrne’s book, “The Secret,” or watched the
movie, and learned to use the Law of Attraction to reach their goals.
According to the Law of Attraction, the things that you think about
and focus on are the things that you attract into your life. So how
can you apply this principle to marketing your practice?
Focus on What You Want
Start by identifying exactly what you
want to attract. Who are your ideal patients? How many of these ideal
patients do you want to see each day? What are your goals in terms of
dollar volume, return appointments, referrals, etc.? Put this all in
writing, and review it with your team at least once a week.
Create a Positive Atmosphere in Your
Like attracts like, and a positive
atmosphere not only attracts more patients, it attracts more
pleasant, positive-minded patients.
Position Your Practice in Positive
Your marketing materials should always
tell patients what you can do for them, not what you can’t.
Your office is not “Closed on Saturday and Sunday” – it’s
“Open 5 days a week to serve you.” If your XYZ specialist is only
at your office on Tuesdays, you can say that “for your convenience,
appointments with our XYZ specialist are available right here in our
Make Positive Associations
Carefully choose words and images for
your marketing materials that will create the positive thoughts you
want prospective patients to associate with your practice. Focus on
what you want people to think about, not what you don’t want them to
think about. Orthodontists, for example, should focus on the
beautiful end result of their work – not the inconvenience and
discomfort of the process.
Finally, don’t forget about your own
expectations. Since you get what you think about, be sure you’re
thinking about success!