|Turning Strategy Into Action|
Knowing Your Market
Market awareness is a critical component of sound nonprofit strategy and decision making. Strategic planning and business planning processes both rely on market data to inform decision making. But what does “market research” mean in a nonprofit context?
In this article, we look at the kinds of questions nonprofits should ask about the markets in which they operate and suggest practical ways they can go about gathering information to get the answers they need.
Game-Changing Strategy in Small Nonprofits
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Client Profile: NAACP
In 2011, the NAACP launched a strategic planning process that created a powerful vision for the future and set goals to guide its work in the 21st Century. These five goals — Economic Sustainability, Education, Health, Public Safety and Criminal Justice, and Voting Rights and Political Representation — are its “Game Changers.”
Getting to Know the Team:
La Piana consultant Luis Vergara reflects on his roots in the nonprofit sector and talks about how having a passion for the work is so important to keeping organizations vital.
League of American Orchestras
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La Piana Consulting
5900 Hollis Street, Suite N
Emeryville, California 94608
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